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Pivot or Persevere? Find Out Using Lean Experiments

The Lean Startup approach is gaining popularity in organisations of all sizes, which means teams must adapt their processes. More and more, UX professionals...

Empathy Quoting Exercise – An Important Part of Risk Mitigation

STRATEGY - Get the team to talk about the quotes and give special attention to areas where the quotes have been grouped. Get the team to think about how they can capitalize on the positives and possible strategies for coping with any negative issues that may arise further down the line.

My Approach to User-Centered Design: Customer Journey Maps

Research Phase Interview colleagues and stakeholders on the project to be sure we are meeting business requirements, but narrowing them at the same time. And...

My UX Passion in One Word: The “Intimiste” User Experience

By John Holt My goal as UX designer is to reduce the growing pains of having to quickly navigate new experiences that will ultimately propel...

Flat Design: Its Origins, Its Problems, and Why Flat 2.0 Is...

If the trends mentioned above teach us anything, it is that user experience depends on how clearly data is presented to users. This is...

Key Elements of a Service Blueprint

Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience. What Is a Service Blueprint?  Definition: A service blueprint is a diagram that...

My User Testing Approach – Top Five to Get Number One...

My main goal of user testing is to guide the design process with a focus on the end user. User-centered design is focused on...

The User Experience Begins in Search Engines – How to Format...

The Secret Sauce The drastic changes in Google’s ranking algorithm since 2010 largely share one theme: user-experience quality. In this series I will cover all...

10 Graphic Design and Typography Books I Cannot Live Without

This post is for all of those graphic designers and typography lovers. I consider myself to be equal parts illustrator, UX designer and graphic...