We are here to enlighten and build trust!
Great design reaches the deepest part of what makes us human. It communicates with feelings on an intuitive emotional field of consciousness. Impactful, unforgettable design has much more power to persuade than lists of features and benefits. Of course, there are those who only care about the facts, but even the most logical thinkers are inspired by quality design that conveys a deeper meaning. In other words, we care enough about our product and believe enough in its value to make the effort to enlighten you on intellectual and sensory levels. Trust is really about telling the whole story. Present the facts, design the feelings.
Consequently, customers “feel like” you not only have the goods, but you can deliver a satisfactory product experience. Often the product succeeds because of the emotional satisfaction it affords the user or buyer that a good choice is being made. Communicating that upfront with great visual design is like a promise that customers can get behind. They will be more likely to click-through, learn more and purchase.
Whistlebox was looking for a memorable design concept for a virtual (green screen) service. They had no creative assets beyond a logo. I wanted to showcase the extremes of this brand’s ability to customize experiences that were beyond reality – ‘No Limits’. I served as marketing, copywriter, and information architect on this project, which gave the design a more focused, design-first feel, allowing for strong visuals that would be remembered. Instead of the tail wagging the dog, design came first followed by the marketing and branding copy. Other concepts included a rock climber on a mountain cliff.