Whistlebox was looking for a memorable design concept for a virtual (green screen) service. They had no creative assets beyond a logo. I wanted to showcase the extremes of this brand’s ability to customize experiences that were beyond reality – ‘No Limits’. I served as marketing, copywriter, and information architect on this project, which gave the design a more focused, design-first feel, allowing for strong visuals that would be remembered. Instead of the tail wagging the dog, design came first followed by the marketing and branding copy. Other concepts included a rock climber on a mountain cliff.